User personas determine segmentation and the strategy that must be implemented.
With these personas, a Beverage, Fast Food, Health or Tech/ Productivity company can create a product or service that meets the needs of each or some of them. Projecting their needs and what they value as the selling point. Think…
Identifying the challenges, needs and preferences of A, B, C, D, or E, helps one make informed decisions about creating the ideal product or service.
When this gap is identified, taking into considerations other demographic factors like location, gender, habits, interest, standard of living etc.
It then becomes possible to run successfully, a marketing campaign that drives conversion from a large pool of your target audience. Turning potential customers to not only buying customers, but also repeat customers.
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