It’s really been a full year, and as I count my blessings, I am grateful to have the capacity to execute these things, serve people, build brands and uplift the visions of corporate organizations. It has been a long year of heavy work, but also fully rewarding. The slides below showcase the details.
In this new year, I look forward to it with more hope, God’s grace and strength to scale new heights and embark on new adventures. 2025 was a good year, and I thank God for it.
We live in an era where once sought after skill sets are now gradually becoming obsolete and replaced by technology that is faster, cost effective and gradually becoming more accurate and efficient from compounded years of data training and modeling.
Is this a threat, maybe. Should you take this seriously, yes.
The latest update at @bravepublicity below sheds more light on how creatives can prepare in a changing world.
How do you prepare for a changing world as creatives? Let’s cut to the chase. Here are 5 things you can you do:
Stay curious and keep learning. Artificial Intelligence (AI) models are trained on compounded years of data and can yield great results, so it’s easy to get lazy, stop learning and stop producing. You have an intelligent mind that thrives on lifelong learning. Hence, the more reason to kick in and hone your skills and craft. True intelligence isn’t dependent on prompts alone that relies on technology that could be switched off. Can you still function effectively if those tools become exclusive or inaccessible? So stay curious, don’t let your mind get lazy. Stretch it.
Follow the Money. What are the biggest names and brands investing into? Where is there tension and pressure? When you eliminate the profit gains, do such investments still seem reasonable and futuristically relevant? That tells you what to pay attention to.
Identify the gaps and challenges. Every new industrial revolution has its fair share of challenges and those able to solve them have a chance of winning and can become relevant. The question is, how can you plug in with your skill or craft and what must you do to increase your value quotient?
Don’t be ignorant. Understand how emerging systems and technologies works. Just because you may not like them, doesn’t mean you shouldn’t understand how they work. Study these changes. If the world evolves and your knowledge of the new world is at base level, you just may be left behind. So read, learn, research, apply, and up-skill. In all of these, stay true to your craft and vision.
Protect your crafts and innovations, own your creations. More than ever before, you must take intellectual property, copyrights, patents and trademarks seriously. Your creative mind makes things and they can be taken, copied and hijacked if not well protected. The world may be changing fast, but some laws are more enduring and serve as a safety-net for you. Know your rights and make smart choices.
As I approached turning 30 on the 1st of November this year. I had multiple moments of reflection on my journey and life so far. While I documented a number of things, and spent some time apart to fast, pray, reflect and prepare for the next phase of my life.
I also thought about what to share in a simplified form with people in my circle of influence. So here are 30 lessons or nuggets you may find as useful.
Wishing you a splendid week.🤍
1. You are not helpless. There is always a seed in your hand. Ideas, Gifts, Talents. Don’t disregard that seed because it comes easy to you or seems too small.
2. Put your best foot forward. Always!
3. Correct people in love.
4. Be the friend you want.
5. Focus on what’s before you. Your lane is yours.
6. Smell good. Smell good for yourself first. Make sitting beside others a pleasant and comfortable experience.
7. You can’t buy the affection of anyone or perform to get their affection.
8. Be yourself and improve to become a better version of yourself. Do it for you.
9. Be happy and laugh often, life is too short to live a sad and empty life.
10. Take joy in the little and big things. Enjoy those moments and let them encourage you.
11. Some of the best advice will come from those much younger than you are, so be open minded.
12. Give your younger siblings the respect they deserve.
13. Don’t be afraid to ask for help, there is no shame in that.
14. Dream big, but start young.
15. Don’t be afraid to start again. With God’s guidance, you can build better this time around.
16. Don’t let the unrealistic pressures of society, dictate how you should live or spend your money.
17. Be prudent with what you have, live within your means and try to have multiple streams of passive income.
18. Don’t give up before you begin to see the rewards.
19. It’s okay to stop, if it’s costing you your peace of mind, health or finances.
20. Prioritize taking care of yourself. There’s no need to feel guilty.
21. Pay attention to your body. Don’t ignore signs when you are overworked, tired or need better care.
22. Don’t sweat the small stuff. Stop stressing over the small things.
23. Just be kind.
24. The world doesn’t revolve around you alone, so be sensitive enough to observe when others need your help.
25. If you don’t have firsthand knowledge about something or someone, give things time.
26. Don’t be a gossip.
27. Handle disagreements with grace. Diverse perspectives help you understand people and also see the world the way others see it.
28. Stop worrying. Pray instead, then do your best and leave the rest.
29. Pray ooo. Don’t get tired of praying. Pray about everything and anything. God listens but you also need to listen too.
30. God loves you unconditionally, so you can learn to love, and trust Him.
Thanks for reading.🤍
Article by Opeolu Adeyemi. Corporate Communications and Public Relations Consultant. Founder, Brave Publicity Ink!
Many factors come to play in the intersection between brand promise and professionalism. There is a clear distinction between what a client WANTS, what they NEED and what is ACHIEVABLE.
Brand factors like the:
Stage – Growth Level and Development.
Identity – Positioning, Reputation and USP.
Clarity – Strategy and Business Identity.
Needs – Core Publicity Requirements.
Budget – Ad Spend and Marketing.
Creativity – Ideation and Contribution.
Cooperation – Ownership and Projection.
These influence the ability to achieve brand growth and visibility. The lack of one affects the other and expertise requires being able to carefully weave these together, while meeting objectively client needs and achieving the set and realistic brand goals.
Brand promise requires a careful balance for delivery. This is because quite often, clients do not have clarity about what they NEED, or they simply do not know how to communicate effectively about what they really WANT.
Figuring this out, is the job of the Brand Strategist and Publicist. So, listen carefully. Listen to what is being said, ignored or suggested. Listen for noise. Listen for growth opportunities.
Hence professionalism requires being able to assess carefully the brand factors in play to determine what is NEEDED and ACHIEVABLE for clients. This is the intersection between Brand Promise and Professionalism.
Reading “Bamboozled by Jesus” by Yvonne Orji has really been an amazing discovery.
She brings such a refreshing, real and raw revelation of her life lessons and rise in purpose, fame, and success.
One that isn’t so common or easily found in the Entertainment Industry. Where living boldly as a follower of Jesus Christ with an intentional discipline to stay grounded, relevant, excellent in craft and consistent in faith can indeed be scarce.
This book is such an encouragement and comfort. A warm hug for anyone who feels like they are falling behind in time, the schedules of life, dreams and aspirations.
It explores processes, the highs and lows, disappointments, and everything in-between to the orchestration and exposure to God-sized dreams becoming a reality.
As always, she shares such hilarious moments, bringing joy and laughter to readers. Her brand and signature of communication shines through, even with this book.
This isn’t a book that can be rushed. You most likely would take time in-between chapters to savor, and take to heart the lessons and insights shared.
A timeless read. This is a book to be grateful for. I know I am.
A highly recommended read, authored by the amazing comedian and Emmy-nominated Nigerian-American actress, Yvonne Orji (@yvonneorji).
Brave Publicity Ink! 