Posted in Article, Business, Career, Corporate Communications, Entrepreneurship, Public Relations, Strategy

Article: Working Virtually.

Organization and a well rested mind is key to achieving success as a virtual worker or coordinator.

Today’s jobs no longer entail just physical coordination, but also a handful of virtual responsibilities, since a lot of job roles are beginning to get more automated and entail a lot of digital tools and applications for successful operations.

For a person whose sole work entails virtual coordination or for a person who has a mix of both virtually responsibilities and physical responsibilities, some ground rules and balance have to be established in order to achieve success.

Here are seven (7) things to consider:

Structure:

Just like a physical workplace, your virtual work place also needs to be well structured to function optimally.

From the devices needed for your execution, to the resources and tools such as the internet, power supply, your work space and furniture, applications and software that are required to get the work done.

The state of all of these determines if you will experience less stress while working. If these are all in good condition, it influences and enhances the mind’s productivity and reduces the number of hitches that may be experienced.


Coordination and Prioritization:

To stay organized virtually implies good organization and coordination.

From proper naming of files to grouping of relate items or files, to effective and clear communication about tasks to your virtual team, to prioritizing on the urgent and important tasks that need to be attended to before others, etc.

When all of these are properly aligned, it enhances greatly the success and speed of execution of tasks that you may have for each day. Creating a “To-Do-List”, scheduling tasks and setting reminders for your activities will certainly help you achieve better coordination and prioritization. 


Automation and Activities:

Working virtually can be a very huge task, especially when multiple minute tasks are lined up for execution daily.

Many of these monotonous tasks would be more enjoyable if they were automated.

It is very easy to fall into the trap of thinking these things would take very little of our time, however after a while, it can become tiring, especially with others physical tasks that need our attention come our way. It is also very easy to lose interest in the monotonous ritual and we find that some crucial details in communication may become mixed up often or lost when working virtually.

All of these can be avoided when software, applications or structures that aid automation or reduces the daily stress or responsibilities are used. Some of them include cloud services such as (Google Drive, Dropbox etc.), file sharing applications (WeTransfer, Google Drive), Content automation Services (MailChimp, Hoote Suite, Buffer etc.) and any other applications that enhance your workflow virtually.


Third parties and Team work:

Having a strong and reliable team, that understands the work process, the purpose of a project, the urgency of various task and the cooperation required for execution, is very important.

It also helps greatly if the team members are equipped with the relevant hard skills for execution.

This is very important especially for rainy days, when you need the total support of the team or their assistance in getting some things done on your behalf.

To achieve this will require effective communication, sometimes training and a lot of patience as the team grows. In the long run, time with a steady team helps you understand each member, their strengths and weaknesses.
This eventually leads to the establishment of a workflow that empowers you all to work in sync without too many corrections, back and forth conversations or confusion on how to get things done virtually.


Activity follow-up:

Working virtually can many times entail multiple communication platforms and tasks with a variety of people.

As an enabler or driver of a task, it is important to do a regular follow up regarding diverse responsibilities assigned to the people you work with virtually.

This is because as humans who have other needs that require our attention daily, we sometimes forget virtual conversations that require our input or feedback.

So, it won’t hurt to do a follow up or send a subtle reminder regarding tasks and responsibilities. This way, you would be able to meet the timeline assigned to various projects or responsibilities.


Boundaries and the close of business:

It is easy to fall into the “Superman” and “Wonder Woman” trap.

Meaning, getting caught up totally in work without adequate breaks or short walks instead of long hours sitting and other self-care routines.

Many times, we find ourselves working late into the day or night and this could sometimes be a strategy for urgent projects for short periods, but the long run effect of such a work culture is “Burn-Out” and “Ineffectiveness”.

So it is important to draw the line without guilt and set some boundaries and switch off from the work mode, like you would for a physical work place. Effective virtual work requires that these rules and boundaries be adhered to achieve success.

Some of them could include: having a check-out time from work without taking work home virtually and creating a system that accommodates your lunch breaks and other rest periods as required.


Relaxation and mental health:

Sometimes working virtually or remotely can be hard and lonely, especially when your team is located in a different geographical location or if you work alone as a consultant or an entrepreneur.

This sometimes affects your motivation to keep working effectively and consistently. So a leave from work or a period of long rest is always welcomed after a long sessions of work, because it is really important to get refreshed and get the necessary rest required for the long haul.

This time off virtual work, creates room for you to bond with friends, catch up with colleagues or with other more relaxing and fun activities. This certainly is a good investment for sound health (physically and mentally) and enhances productivity at work.


In conclusion, working virtually at optimal performance can be achieved, but not without the required efforts to ensure your virtual work experience and that of your team becomes enjoyable and effective.

The above highlights are only guides that can enhance this process, however, what counts most, is being able to have clarity of purpose and establish a virtual structure that works for you, one that is sustainable and can be replicated.

Thank you for reading.


Article by Opeolu Adeyemi.
Corporate Communications and Public Relations Consultant
Founder, Brave Publicity Ink!


Posted in Faith, Fiction, Love, Relationships, Review, Women

Brave Review: Marta’s Legacy Series

“Marta’s Legacy Series” by world renown author, Francine Rivers, a two part series comprised of two books: “Her Mother’s Hope” and “Her daughter’s Dream”, books about 4 generations of women.

Whose lives are affected and influenced by a series of events and past experiences that ultimately shape their future, and set in motion some patterns, expectations and perspectives about life.
One that is a reflection of the generation before.


If only these women could see each other through the eyes of another, then maybe clarity would “Dawn” upon them.However there is hope when Dawn, the fourth generation woman, whose story is told, seems to see things more clearly and becomes the bridge to Marta’s Legacy.

This is indeed a book for all women, mothers and daughters.
A book that reflects hope,  dreams, sorrows, healing, joy, victories and most of all, the “Mother’s Love”.
A love that is often expressed or not expressed in various forms.

This is certainly one of the best books you’d ever read about mothers, daughters, life and relationships.
As always, it is a great delight to read any books by the amazing of Francine Rivers!
We know you’d enjoy reading this one too.

Posted in Article, Branding, Business, Colors, Corporate Communications, Design, Inspiration

Article: What Your Brand Colors Say.

Did you know, that colors have a voice of their own and they speak in diverse tones?

When it comes to colors, many people are usually inclined to choosing something they like or are comfortable with, like their favorite colors.

However, when it comes to branding for business and choosing colors for your brand identities, designs and print materials, there are certain principles that should be taken into consideration to reflect an organized entity and professionalism as a business.

This is because colors have over the years been associated with certain interpretations and meanings and there are also some rules pertaining to color application. These need to be considered, for a brand to be well positioned, attractive and still reflect its brand’s values.

Let’s begin with the basic things, we think you should know about colors.


The Color Wheel

The color wheel reflects the primary colors (any color that cannot be made from the combination of other colors), the secondary colors (colors derived from mixing two primary colors or additive primary colors in equal proportions) and tertiary colors (colors derived from the combination of a primary and secondary color in equal proportions).

The color wheel is the foundation of any brand’s color application for design, as well as its brand identity and colors choice; whether you choose to make use of primary, secondary or tertiary colors or other colors that can be derived from the combination of any of these three.
This Includes the use more or less saturation (lightness, with the combination of the white hue and any other color) or more of less value (darkness, with the combination of the black hue and any other color).

Your choice of colors should reflect your brand’s values and the kind of image it intends to project to its target audience.

This is why certain well-known global brands, as well as smaller brand have over time selected specific colors for their brand identity.
As we go through the meaning of some predominant colors, think of well-known brands and why they may have selected certain colors to represent their business.

Below are summaries of some of the most principal colors and their meanings.


The Primary Colors

Red, know to reflect: Passion, energy, love, romance, danger, style, excitement, pain, bravery, active, bold, power, ambition, youthfulness and assertiveness.

Yellow, know to reflect: Joy, cheerfulness, friendliness, intellect, energy, warmth, caution, optimism, understanding and smartness.

Blue, known to reflect: Stability, leadership, trust, responsible, truth, confidence, calmness, tranquility, affection, success, loyalty, authority, peace and sincerity.

The Secondary Colors

Orange, known to reflect: Creativity, productivity, thoughtfulness, warmth, instinct, freedom, impulse, motivation and new ideas.

Green, known to reflect: Growth, clarity, generosity, freshness, life, money, safety, healing, environment, hope, youth and nature.

Purple, know to reflect: Vision, royalty, diplomacy, fashion, dignity, passion, spirituality, luxury, wisdom, magic, plentiful and loyalty.

Other Dominant Colors

Black, known to reflect: Sophistication, power, mystery, death, grief, strength, finesse, subtlety and infinity.

White, known to reflect: Purity, cleanliness, peace, goodness, simplicity, hope, freshness, light and coolness.

Gold, known to reflect: Supremacy, royalty, creativity, warmth, loyalty, friendliness, loyalty and strength.

Silver, known to reflect: stability, authority, security, strength of character and maturity.


Color Use and Branding

After examining all of these colors and some of their generally acceptable meanings. You may be very tempted to make use of a lot of them for your brand representation. This is quite understandable, since many of them reflect some very good and desirable qualities and values.

However, this is not always the smartest route, especially when choosing colors that would in the long run reflect your brand’s values, style, creativity and organization.

Your vision and mission statement for your brand, as well as service offerings should be carefully considered before the choice of brand colors are made, such that your color choices remain pleasing to the eyes and reflect balance.

Below are some formulas that can help you decide on how you could combine certain colors, taking into consideration the color theory rules and application.


The Monochromatic Formula

This entails that the application of a single hue from the color wheel, with the combination of more or less saturation or value. Say you picked a blue hue.
You would eventually have a variety of that specific shade of blue to be applied consistently across your brand identity, designs and brand assets.

Think of brands you know that may have applied this concept, that would help with more insight.
See the image sample below for better understanding.


The Analogous Formula

This entails the application of three hues that appear next to each other on the color wheel, with the combination of more or less saturation or value of any of these hues selected.
This gives your brand a lot of creative room for color application and use for your brand identity, designs and brand assets.

Think of brands you know that may have applied this concept, that would help with more insight.
See the image sample below for better understanding.


The Complementary Formula

This entails the application of any two colors directly opposite each other on the color wheel with the combination of more or less saturation or value. Say you picked a red hue, the complimentary color for this hue on the color wheel will be the green hue.

You could decide to apply these two selected complementary colors using a specific saturation or value consistently across your brand identity, designs and brand assets.

Think of brands you know that may have applied this concept, that would help with more insight.
See image sample below for better understanding.


The Split Complementary Formula

This entails the application of any hue on the wheel and two opposite colors to it on the color wheel, with the combination of more or less saturation or value.
Say you picked the orange hue on the color wheel. The split complementary colors for orange would be the green and blue hues.

You could choose to apply these three selected hues using a specific saturation or value consistently across your brand elements, designs and brand assets.

Think of brands you know that may have applied this concept. This should help with more insight and creativity.
See image sample below for better understanding.


The Triadic Formula

This entails the application of any three (3) equally spaced hues from the color wheel, using a triangular method of selection (an equilateral triangle).

This can be a very dicey method of color application, however care must be taken to ensure that the three selections are not hard to the eyes and remain balanced.

This can be achieved by applying more or less saturation or value to the three selected colors.
Think of brands you know that may have applied this concept. This should help with more insight and creativity.

See image sample below for better understanding.


The Tetradic Formula

This entails the application of any four (4) hues from the color wheel, using a rectangular method of selection.

This also has to be selected carefully using a suitable saturation or value of the selected hues and applied across the brand identities, designs and brand assets.

Think of brands you know that may have applied this concept. This should help with more insight and creativity.
See image sample below for better understanding.


Conclusion

Even though these are great formulas that can be followed when creating designs for your brand’s assets or designing in general.

Don’t be afraid to think outside the box or try something new or unique.

Remember, there is beauty in moderation and balance, but there is also a beauty that comes with variety. As long as your choice of colors are balanced and have great contrast, without being hard to the eyes. This ensures that such designs or branding efforts remain attractive, irrespective of your colors choices.

Don’t also be skeptical about nature’s inspirations.

Some of the best designs and color combinations of all time for some brands have been obtained from the natural things around us.

Also remember to generously make use of neutral colors: white, black and grey (using a saturation or value of hue that comes off as most suitable for each design) to bring balance to your all of your branding and design efforts.

We hope all of these information remains helpful in making concrete decisions about your choice of brand colors for your brand identity and design efforts.


Article by Opeolu Adeyemi.
Corporate Communications and Public Relations Consultant
Founder, Brave Publicity Ink!


Posted in Faith, Inspiration, Novel, Review, Women

Brave Review: Selfies with Bible Girls!

#BraveReview.
We love this amazing book by the incredible Laju Iren @lajuiren!
“Selfies With Bible Girls” is a book for all girls and women of the world!
A book for the budding woman, the single woman, the career lady, the leading woman, the single mother, the family woman and all women from all walks of life.

It is easy to sometimes view women of the Bible as those who lived in another faraway era.
So we lose sight of the meaningful lessons that can be obtained from their stories.

Laju Iren dissects this myth and gives you a sneak peak of what it means to hear out loud the hearts of these girls and women and to walk in their shoes through the lenses of their stories.

Hence you get a free selfie with the Bible Celebrities Girls of all times!

Learning about their lives, their concerns, their challenges, their failures, their triumphs and their faith in God.

You may find expressions of yourself in some of the pages of this book, even as you ponder upon and draw from the wisdom contained in their stories, as the words come alive.
These are exceptional Bible girls who lives and actions made a difference and whose legacies have stood the test of time.

“Selfies with Bible Girls” is indeed a good read for all girls and women.
Certainly one that would serve as nice present for book lovers and readers!

Thank you Laju Iren for such an exceptional book! May your books continue to inspire the world!

So, let’s take a selfie with Laju #SayCheese!
#Click #Click

Posted in Fiction, Novel, Review

Brave Review: Redemption Series

#BraveReview
We love Karen Kingsbury’s books!
Always honest and realistic about what really happens in the lives of people.

Filled with much wisdom and understanding of how God interacts with humanity on a day to day basis and how God’s Word sustains us through the good and bad times.

The “Redemption Series” is no different. 
A novel series that begins with a focus on “The Baxter Family” and many other characters that would eventually come to play.

This series sheds light on some hard truths and realities of life that are present in today’s world. Love, Romance, Life, Loss, Pain, Regret, Shame, Forgiveness, Rejection, Death, Comfort, Faith and Redemption.

It is a series that would move your heart, help you revisit your personal journey and old memories of areas touched in these books. Some pages would bring lots of laughter and joy and some may move you to tears.

As each story unfolds in this series, you may find yourself soaking up each chapter speedily. At other times, you may also find yourself slowing down to think deeply about your own journey and the lives of the fictional characters before you.

As is the custom, Karen’s books are well researched and each plot, twist and turn it expressed in the most realistic manner and we know you would enjoy reading this series and the ones that follow.

We appreciate the amazing Icon karen Kingsbury for her gift of stories and books that bring joy, healing, love and faith to people all over the world!