Posted in Business, Career, Entrepreneurship, Leadership, Review, Vision

Brave Review: The 21 Irrefutable Laws Of Leadership

Leadership can be a very dicey path and can sometimes be very complex.
With a lot of believe in the many myths and assumptions of leadership.It is certainly clear that this remains an important discuss and area of focus for all people.


John C. Maxwell, a leadership expert, speaker, Coach, Author and Influencer, with over 4 decades of experience in leadership development and growth; he shares some great insight in his book, “The 21 Irrefutable Laws Of Leadership”.


This revised and updated version shows a depth of knowledge from one who has walked the talk, conversed with a wide array and network of diverse leaders across industries globally. Training, coaching, mentoring and grooming many leaders via his books and leadership conferences.


The 21 Irrefutable Laws Of Leadership is a great read, if you’re looking to improve on your leadership competency, impact and success.


The great news is, this book is for all people, not just positional or industry leaders.
Certainly a great recommendation for all who desire to have a great leadership journey and a sustainable and impact full legacy.

Posted in Article, Business, Finance, Money, Self development

Article: The Financial Pig

You are most likely to get offended when someone says to you: “You are such a pig!”. This is possibly because of the unattractive nature and habits generally associated with pigs.

The Nature of Pigs.

Pigs care less about their environment, and will happily wallow in mud and dirt. They are excited about eating all the time, anything and almost everything that comes their way, including food from dumps!
The irony about this creature is, it also happens to also be a symbol for money savings and wealth, and is easily recognized world-wide.
It is worthy to note that, the value placed on pigs is not determined by their behavioral nature, but by what can be harnessed from them.


The Value of Pigs.

From a pig, one is able to obtain hide and skin, for manufacturing costly and valuable leather products (shoes, bags, purses etc.), their hair can also be used for making brushes, their meat for making beacon, their fat for the production of cosmetic products, and even gelatin for food and non-food products like toothpaste, pizza etc.

As attractive as some of these highlighted values may seem, many people rarely indulge willingly in commercial pig farming, because of the herculean tasks it entails in rearing them. What most likely repels people the most is the smelly nature of pigs and difficulty in coping with such bad odor all day long.

So the job of rearing pigs can be a difficult one. The same applies to financial discipline or the mastery of savings.

It is worthy to note that, the bigger a pig is, the bigger the chances of harnessing much value from it. The same principle also applies to our personal finances and money management skills. The bigger our financial capacity, the bigger the investment opportunities before us.


The Piggy Bank.

Ever wondered why the pig has for a long time been an identity for petty savings items, made into boxes shaped mostly as an attractive pink or white pig item for saving some money?
The piggy bank has for a long time been a symbol for financial savings, especially one used in the home, by young children and young adults.

It represents strongly finance, especially the savings habit that one hopes to inculcate from a tender age to adulthood. So when the image or the thought of a pig comes to mind, please think again and think about how your finances are doing.


Two Kinds of Financial Managers.

There are two kinds of people when it comes to financial management, those who operate their finances based on their immediate wants and those that operate their finances in view of the future.

Those who operate their finances based on their immediate wants, splurging on whatever comes their way, without a care in the world about tomorrow. They love to live in the moment, enjoying all of their earnings and what it has to offer in that moment. They only like to think about the future, when they reach cross roads and never think to plan ahead.

Then, there are those who operate their finances in view of the future, reserving and compounding their financial spendings, for the value that will be obtained from it in the long run. They ensure that their finances are robust and ready for the harvest of great investments.

So you should ask yourself these often: Are you spending all of the resources that come your way? Or are you ensuring that your financial pig or piggy bank is well fed and robust to produce much in the days ahead, to secure a bright future, full of prospects and limitless opportunities?


Your Relationship with Money.

Maybe you don’t exactly have a great relationship with money or your finances and feel justified to splurge on things you think you need, since your earnings are really small.

Well, let’s let you in on a secret.
No matter how much you earn, if you are unable to master the art of “Savings and Investments” from very little earnings, even when you have so much more, you’ll find yourself operating your finances based on only your immediate wants.


Some Solutions.

There are a few ways to effectively manage and grow a robust financial pig and they include some of the following:

Have a Budget:

A budget helps you know how much needs to be allocated for your spendings, gifts, savings and investments. With a budget, you are able to stick to a precise amount and percentage for all of your allocations.


Track your Spendings:

With a daily or weekly budget and tracking system, it’s easy to know where your money goes and adjust accordingly, when you discover that you are going beyond your daily or weekly allocations.

Without keeping track of where your money goes, it becomes easy for your finances to grow wings or just disappear without tangible proof of what you’ve done with your money.

Simple tools like your mobile phone and applications like Microsoft-Excel can prove to be very useful for tracking. There are also numerous fee applications that are ready to use and can be accessed from some online stores, to aid financial tracking.


Have an Intentional Savings Plan:

A percentage of your earnings for savings is non-negotiable, irrespective of how small you may be earning. This is like paying yourself a percentage for all of your hard work.
This percentage should be increased over times, just as your earnings also increase. To achieve this, it may mean having a bank arrangement that enables automatic deductions of a percentage of your earnings or bars you from being able to withdraw beyond a specific amount for a period of time.

You could also put aside your savings manually, into a separate account with no easy access such as services that include: ATMs, Credit Cards or Online Banking access.
The bottom line is, ensure you intentionally grow a robust financial pig. So you can have something to fall back on for the rainy days or have something tangible for great investments opportunities that may come your way.


Make Careful Investments:

It’s not enough to grow a robust financial pig, you must find ways to multiply what you have. Just as the value of a pig lies not in being just fat and big, but in being able to harness other things from it.
The same principle applies to your saved up finances, you must find ways to make profitable trade. So do your research and make careful and wise investment.

Beware of quick money making schemes, and investment models that you do not understand. Many today have lost their hard earned money from such numerous Ponzi schemes. So do your research and ask the relevant questions before taking a plunge.

It is worthy to note that, some of the best investment opportunities are in things that appreciate over time and things that are required for or are non-negotiable for everyday living. Such as ‘land’ for real estate investments, ‘food’ etc.


In conclusion.

It’s really no coincidence that the home made piggy bank for putting aside petty cash in homes often comes designed as a pig. We hope it serves as a reminder about the value that can be obtained from the mastery of the difficult habit of financial discipline.
We also hope whenever you sight a piggy bank or an actual pig, it also serves as a subtle reminder to grow a robust financial pig and operate your finances in view of the future. Simply by mastering the art of “Savings and Investments”.

Thank you for reading.


Article by Opeolu Adeyemi.
Corporate Communications and Public Relations Consultant
Founder, Brave Publicity Ink!


Posted in Faith, Fiction, Love, Novel, Review, Women

Brave Review: Divine

“Divine” is a novel that depicts the life of a modern day Mary Magdalene, only this time,  she is one named “Mary Madison”.
A novel about an influential woman in society, but one with a past. A past that evokes whispers. A past that is shunned by society and often never spoken of in public.

“Divine” is a difficult read.
It shows the horrors of many women in today’s society, trafficked, trapped and abused. Some whose lives may never remain the same or have the hope of experiencing some normalcy.
Survivors whose lives can only be redeemed by God’s divine love and comfort.

Mary Madison is only one of those many women, with many horrors.
Abused from a tender age, she is forced to face once more this past, for the sake of the freedom of a community of girls and women, those whom she has come to have such strong compassion for.

“Divine” also depicts friendship and love. Steadfast and Strong. One that stays consistent and committed through her difficulty.

“Divine” is a book that tugs at the strings of the heart and shows just how powerful God’s love can be, even in the deepest darkness.

It is also a MUST READ for every LEADER who cares about all those endangered by a corrupt and selfish system.
For every leader at heart and in position capable of implementing real change that can empower survivors of abuse and pain to truly live again.

Thankful for such a wonderful and eye opening story by Karen Kingsbury.

Posted in Article, Corporate Communications, Digital Marketing, Public Relations, Strategy

Article: When PR Goes South!

One of the most challenging aspects of Corporate Communications and Public Relations is being able to execute your campaign strategy effectively and in time, while meeting all targets. Such that the client or customer’s expectation are met or even exceeded.
When success is achieved for every mile stone of a campaign, it brings much satisfaction and reinforces confidence in one’s abilities.

However, when things don’t pan out as planned, with errors, delays, time lapses and poor delivery and engagement of automated messages or poor engagement and conversion rates or sales via the various communication assets.
Then this becomes a big concern.

Re-examining the strategy implemented is critical to understanding and identifying the improvement opportunities available for achieving success with subsequent campaigns.

It is also imperative to take into consideration feedback from clients and the receivers or the target audience (where available).



Some of the following are suggestions that should be taken into consideration when PR efforts don’t go exactly as planned or yield poor results:

Strategy and Execution:

Re-examining the mapped out plan helps one understand what may have gone wrong in the execution of any campaign.

From the conception stage on to the execution stage, to what the campaign entails (the drivers and enablers / partners of the campaign at the various stages), to the resources required to drive the campaigns (both online and offline efforts) is essential.
Understanding how each of these factors inter played and the influence they exerted on a campaign is very important.

This enables one to identify those areas of strengths and weaknesses by the drivers or personnel involved at each stage and the kind of support or adjustments that would be required for subsequent campaigns.


Communication Assets and Automation Platforms:

Planning and timeliness is paramount to effective communication and the efficiency of the communication assets and platforms utilized.

Sometimes the failure or success of a campaign is largely dependent on this.
This may include CRM platforms, SMS platforms, Email Marketing platforms, and other virtual communication, including automation applications for social media and corporate communication.

It is also important to ensure that the chosen platforms perform optimally and the internet connection remains strong and secured, especially when running campaigns, scheduling bulk messages, email, posts etc.
This ensures that such scheduled messages are delivered in time without lags or delays.


Analytics and Data:

Feedback about the status of a campaign at various stages is largely dependent on data and taking informed decisions based on the information obtained.

From the type, volume and conversion rates, to the intensity of engagements such as: clicks, navigation, interests, duration of time spent on landing pages or websites, demographics, sales etc. 

All of these analytical information helps one adjust a campaign accordingly, especially campaigns that are scheduled to run at different intervals or periods of time.
Information from analytics helps one know if a campaign is meeting the set goals and how it can be adjusted for better performance online and offline.


Feedback:

Feedback from receivers, target audience and customers whom the campaign or services are designed to serve must be taken seriously, if there will be any changes to enhance performance. This is irrespective of how great one thinks an idea is or beneficial to people or the target audience.

This includes complaints, suggestions and grey areas that one may have overlooked, but keep coming up in conversations by the target audience, customers and potential customers.

“Noise Listening” is a skill that must be honed for success and continuity in business.

Often, areas of complaints make good improvement opportunities.
It is also important to take note of areas of success in all of one’s campaigns, communication, marketing and PR efforts, and find ways to replicate such strategies or results in subsequent campaigns.


Attention to Detail:

Many times, campaigns go wrong from not paying attention to some of those minute details.

This can be very costly especially when PR efforts are channeled to a very large audience and the communication efforts have multiple errors that cannot be retrieved nor rectified on time without incurring damage or a huge cost.

This includes errors such as: wrong content of sponsored ads that cannot be rectified once flagged off, wrong SMS messages, email marketing efforts with wrong links or landing pages, wrongly printed or branded materials etc.
Many of these things kind of errors come at a cost.

They are also often misleading and defeats the purpose and goals of the campaign at the end of the day.
However, when careful attention to detail is given, the stress level on execution is drastically reduced and the probability of recording success becomes higher.


Conclusion.

The bottom line is this.

Feedback and a re-examination of any Communication and PR campaign strategy is important, and identification of improvement opportunities after such campaigns have been executed is key to being able to have repeat and successful PR efforts, all achieved via informed decisions.
Thus creating a success model that can be replicated and adjusted across a variety of projects.

It worthy to note that, no experience is ever a waste and as one continues to work on a variety of campaign and PR projects, mastery is obtained to know what could potentially work best for each unique campaign project that comes our way.

Thank you for reading.


Article by Opeolu Adeyemi.
Corporate Communications and Public Relations Consultant
Founder, Brave Publicity Ink!


Posted in Business, Career, Leadership, Self development

Brave Review: The Rules of Management

Effective Management is an integral part of any successful career. 
Whether as Top Management, Middle Management, Grass-root Leaders or a member of a Bigger Team.

One cannot hope to function effectively as an individual or professional at any level of leadership without the knowledge of effective management of time, resources, projects, people or circumstances that require a level of managerial capacity and skill.

Just as always, “Richard Templar” highlights a wide variety of actionable and effective rules applicable to the work place and personal management.

In his book “The Rules of Management”, he touches base with two core areas: Managing Your Team and Managing Yourself.
These highlighted rules not only guide you with strategies and principles that work.

They also take into consideration the role and effect of being realistic, considerate, strategic and emotionally intelligent in management.

The is indeed a very carefully crafted read, as always!
Doffing our hat to the amazing author #RichardTemplar!

The “Rules of Management” is just one book out of the many Rule books written by Richard! You may want to see our previous reviews too on his other books!