Category: Public Relations

Posted in Corporate Communications, Digital Marketing, Marketing, Public Relations, Publicity Posts, Strategy

The Intersection Between Brand Promise and Professionalism

Posted on by @bravepublicity

Many factors come to play in the intersection between brand promise and professionalism.
There is a clear distinction between what a client WANTS, what they NEED and what is ACHIEVABLE.

Brand factors like the:

  • Stage – Growth Level and Development.
  • Identity – Positioning, Reputation and USP.
  • Clarity – Strategy and Business Identity.
  • Needs – Core Publicity Requirements.
  • Budget – Ad Spend and Marketing.
  • Creativity – Ideation and Contribution.
  • Cooperation – Ownership and Projection.

These influence the ability to achieve brand growth and visibility. 
The lack of one affects the other and expertise requires being able to carefully weave these together, while meeting objectively client needs and achieving the set and realistic brand goals.

Brand promise requires a careful balance for delivery.
This is because quite often, clients do not have clarity about what they NEED, or they simply do not know how to communicate effectively about what they really WANT.

Figuring this out, is the job of the Brand Strategist and Publicist.
So, listen carefully. Listen to what is being said, ignored or suggested.
Listen for noise.
Listen for growth opportunities.

Hence professionalism requires being able to assess carefully the brand factors in play to determine what is NEEDED and ACHIEVABLE for clients.
This is the intersection between Brand Promise and Professionalism.

Posted in Autobiography, Guest Post, Inspiration, Public Relations, Women

Brave Icon: Meet Brenda McWilson-Okorogba, our very own #MomentsWithBren

Posted on by @bravepublicity

Celebrating an #Iconic Woman, Learning Experience Designer, Grant Writer, Training Facilitator, and Positive Psychology Coach, Brenda Mc Wilson-Okorogba.

Tribe: Woman, Business Woman, Thought Leader, Multiple Award Winner, Learning Experience Designer, Grant Writer, Training Facilitator, Public Speaker, Humanitarian and Activist for Gender Parity and Peace Building.

Profile:

Brenda McWilson-Okorogba is brave icon and dynamic young woman with a global footprint. One who defies all odds and redefines success for young women globally.

Her impact in the education sector and influence in the career path of many remains so inspiring. She excels at what she does with much intention, humility and a brilliance that is undisputed, driving initiatives that continue to empower and impact positivity many globally.

Brenda Okorogba is a multiple award-winning service and learning experience designer, Grant Writer, Training Facilitator, and Positive Psychology coach with over 9-years of experience ideating, designing, and delivering outcome-based programming for diverse learners across industries, sectors, and geographies.

She has an educational background in Psychology, Biological Sciences, and Business Entrepreneurship. As a lifelong learner, Brenda is an alumna of the University of Manitoba, and a host of other reputable schools and organizations.

Her Expertise:

She is especially known for developing and giving individuals the tools to excel in very challenging roles and stages of their personal and career life. She has a passion for classroom, workplace, and community learning and a gift for creating targeted learning solutions that address relevant career, community, and business needs.

Brenda loves to distill concepts or methods into meaningful frameworks and make ideas accessible for others to learn. Brenda brings experience in youth civic engagement and leadership development, transdisciplinary research, and UDL facilitation to her role in leading program design, strategy, technical capacity building, and external outreach at Momentswithbren Consulting.

As a Learning Experience Designer and Trainer, Brenda has taught in diverse learning environments and to audiences from a multitude of socio-cultural backgrounds. To offer effective online learning, she believes in the potential of integrating creativity, learning experience, strategic thinking, and technology.

Brenda currently facilitates a workforce development program funded by the IRCC Canada that provides resettlement and broad-based services to newcomer women and Government-assisted refugees (GARs) in Ottawa. She successfully creates soft skill presentations which have helped increase the career readiness and self-improvement of diverse clients and community members.

Her Humanitarian Activities:

Brenda is also passionate about gender parity and peacebuilding. She raised awareness on the unsolved missing and murder cases of Nigerian women and girls using the hashtag #MissingAndMurderedNigerianWomen.

This campaign is to create awareness of unsolved cases and the gender-based violence meted out on Nigerian women and girls that people barely talk about. Uxoricide, Femicide, Rape, Murder, Kidnapping, Organ Harvesting, Domestic Abuse and Misogyny in the Nigerian society.

She believes that the missing and murder cases of Nigerian women are an alarming societal issue that needs to be addressed and put to an end because, every Nigerian woman deserves to live and thrive in a safe environment or society #MMNG..

Her Consultancy, MomentsWithBren:

In all her projects, Brenda emphasizes the vital need to tie learning efforts to the performance goals of the individuals, organizations, and communities. Brenda has received widespread recognition for bridging needs, skills, and opportunities across an international footprint, known as “Momentswithbren”.

She is a team player who is passionate about supporting impactful programs to improve economic opportunities for those experiencing multiple barriers to employment. She has proven experience working in personal and professional development, career coaching, and mentoring for job seekers from underrepresented communities.

Her active curiosity enables her to think, see and hear from a variety of perspectives, a place where every day is different, and having the courage to grow is part of who she is. She is popularly known by the moniker “Momentswithbren” which is also her consultancy in Canada.

Her Projects and Impact:

Brenda’s activism is centered on economic dignity and security, education, gender parity, and collective prosperity. In 2018, Brenda was selected as a young leader to join a team of 100 Gender Equity Advocates with the YWCA Canada who went to the Parliament of Canada to lobby for $75 Million.

She spoke to Manitoban MPs and Senators on pressing issues and the need to invest more in economic security, employment opportunities, access to quality education, housing, and healthcare services for women and young girls across Manitoba. The Day on the Hill started off with a federal funding announcement totaling $1.25 Million from the former Minister of Status of Women, the Honourable Maryam Monsef (more here).

Brenda has provided college and career readiness coaching to diverse students across the world who have successfully secured $80.4M in scholarships, bursaries, differential tuition fee waivers, and graduate assistantships and currently has a published directory AMEKETUNI with $446B worth of financial aid for diverse students across the world.

Individuals who have benefitted from her services have recorded academic and career success rates of 98%, launched profitable businesses and transitioned into new careers in the past 5 years. 

As a Grant Writer, Brenda provides cross-functional leadership, interdisciplinary training, and knowledge transfer sessions to present-focused, future-ready R&D organizations, NPOs, Startups, and SMEs enabling them to develop action plans with tactical roadmaps to execute strategic initiatives that drive operational excellence, market-entry, and opportunity progression and revenue growth. Brenda loves to distill concepts or methods into meaningful frameworks and make ideas accessible for others to learn.

She supports sustainable projects/programs/initiatives that require analysis, optimization, and refinement of existing processes; and the creation and implementation of new processes. She advises various internal teams and external clients on best practices for employee wellness, human-centered design thinking, resource mapping, monitoring and evaluation, process improvement, psychological science to guide the design of products/systems/devices we use every day, go-to-market strategy, community outreach, developing and aligning personas and buying processes with lead nurturing flows, and demand generation program development.

Her Recognitions and Awards:

Some honors received by Brenda include the 2022 Top 100 Accomplished Black Canadian Women, Manitoba150 Honours Award (a once-in-a-lifetime award), the 2019 Top 25 RBC Canadian Immigrant Award, the 2019 Diana Award UK, the 2019 and 2020 Top 9 Future Leaders of Manitoba Finalist, the 2019 Volunteer Manitoba Award, and many others including recognitions in the UK and Nigeria.

Taking a moment today to celebrate this outstanding woman and #BraveIcon, Brenda Mc-Wilson-Okorogba!

Posted in Article, Corporate Communications, Digital Marketing, Marketing, Public Relations, Publicity, Strategy

Article: Brand Appraisal

Posted on by @bravepublicity

Appraisal is a very important phase for strategy improvement and implementation in the field of corporate communication and public relations.

It helps publicists and communications specialists define accurately action steps and improvement opportunities required for a brand or business to achieve certain milestones or success.

In light of the present-day communication assets and innovations, a number of things define brand appraisal for Corporate Communications and Public Relations.

  1. Present-day Communication Assets Utilized.
  2. Growth Strategies and Impact of Communication Assets.
  3. Relevance of Communication Assets and sustainability.
  4. Ranking and Search Engine (Optimization and Marketing).
  5. Brand Name, Brand Positioning, and Impression.

Let’s explore some more, these five (5) areas:

Present Day Communication Assets Utilized.

One of the first steps for towards “Brand Appraisal” is identifying the current communication assets being utilized by the brand.  You’re most likely to find the following:

  1. Zero utilization of present day communication asset. This is so, for those who just love to do things the old fashioned way and are averse to change, new methods and trying new things. Such brands most likely have a physical outlet and marketing is done through word of mouth and physical exchange of products or services.
  2. Some utilization of present day communication assets. This is so for some brands who have some level of exposure to the importance of establishing some communication assets such as an official email, an online presence for the brand or a simple website.
  3. Full utilization of the present day communication assets. This is the case for brands that recognize the importance of establishing communication assets and strongly utilizing them.

The appraisal here means determining for each of these three categories, if the chosen communication assets are suitable and relevant for the brand. As this affects greatly the growth and impact of the brand, leading us to the next point.

Growth Strategies and Impact of Communication Assets.

The second step towards “Brand Appraisal” is assessment for growth and impact.
In terms of communication and public relations, one needs to determine how strong an online presence is and how visible the brand is to the public.

Things like the online presence across key communication assets, the follower count, the visibility of the brand, and the level of engagement for created content etc. All are important aspects to consider.
Rich engagements ultimately determine the reach for brand awareness and potential of great content going viral.

In terms of communication, this determines if a brand is doing well enough to reach the target audience.

So you need to ask growth and impact questions like:

  1. How strong is the brand’s online presence?
  2. Is the brand well represented across the relevant and key communication channels?
  3. Is there more awareness of the brand presence, growing across the key communication assets?
  4. What’s the follower count across the key communication assets, in relation to the time of brand takeoff?
  5. What’s the level of engagement by people across the key communication assets? Inquiries, Collaborations, Comments, Shares, Saves etc.
  6. What percentage of sales can be attributed to communication, advertising and marketing efforts across the communication assets?

Relevance of Communication Assets and Sustainability.

The third step towards “Brand Appraisal” is assessment for relevance of the selected communication assets. This is based on the brand focus, the uniqueness of each communication asset and it’s use by the brand.

Case Study: A Fashion Brand

Take for instance, a fashion brand, a great communication asset for great publicity would be one that aids visualization and ease of purchase. Some options for communication assets that would be a good fit for such a brand should be one that enhances clarity, simplicity and aesthetics.

A good match would be a website and social media platforms like Instagram for great images/ videos and TikTok for videos which showcases the variety of fashion items.
The choice of content presentation would often vary for fashion brands.

A brand’s budget often determines the approach. Sometimes, brands operating on a cost effective budget may rely on great “Design” (graphics, animation and videos) and “Marketing” using actual products and mockup designs of same. Another popular option with a wider budget for marketing and advertising is the engagement of influencers and models who showcase such fashion pieces or items.
So the Short videos on Instagram, Longer Videos on IGTV, Instagram reels and TikTok videos become instrumental for content creation in this regard.

Of course, other communication assets such as Facebook and Twitter and other internal communication platforms for email conversations and email marketing may be useful in the long run, however prioritization should be for the most relevant asset that aids publicity and gives the fashion brand better awareness that ultimately drives growth and sales.

This also implies that relevance and choice of communication asset for brands across different sectors will vary. This is a choice that needs to be carefully decided when prioritizing the relevance of a communication asset for a brand.

Ranking and Search Engine (Optimization and Marketing).

The fourth step towards “Brand Appraisal” is assessment for ranking and search engine optimization for the brand. How often does the brand show up on the web while surfing the web for key things pertaining to the brand’s industry, niche or area of focus?

To address this, it’s important to ask the following questions:

  1. How optimized is the brand’s website?
  2. Can the brand be easily found when searched for on the web?
  3. Is the website adapted for both mobile and web, thus aiding the user experience?
  4. Is the brand’s web content crafted to include relevant keywords for its line of business, including Broad Match keywords, Phrase Match keywords and Exact Match keywords that ultimately aids search for the brand’s industry?
  5. How often do Search Engines recognize that the website has relevant content for search?
  6. How high up in terms of ranking, does the brand’s website appear in search?
  7. Does the brand need to drive some search engine marketing efforts for better visibility?
  8. Are there any local listings that aid search for the brand’s visibility?

These are questions that need to be answered in view of appraisal for Ranking and Search for the brand.

When a brand/business is willing to set aside a budget for Search Engine Marketing (SEM) / Advertisement efforts, then visibility for search can be worked upon.
What ultimately drives the success of visibility for search is the “Bid” (maximum amount an advertiser is willing to pay for a click on an ad) for SEM efforts and the “Quality” of content on websites. 
So, search engines look at these two things before prioritizing content they show to users; those they think are most relevant to the search in question by users.

Optimization efforts and local listings on platforms like “Google My Business” can also be very useful for small businesses/ brands that can’t afford a budget for SEM efforts and advertisements to aid search.

However, it’s very possible to achieve great visibility with Search Engines over time for a niche, an industry or a line of business. This is achievable when relevant content/details are shared often and consistently regarding the area a brand intends to dominate or become relevant.

Brand Name, Brand Positioning, and Impression.

Finally, the fifth step towards “Brand Appraisal” is an assessment for brand’s name, brand positioning and impression.

Some questions to ask for this include:

Is the brand name reflective of what they do (the core area of focus, niche or industry)?
Is it memorable and easy to pronounce and recognizable amongst other brands?
Does it stand out from similar brands?
What do we (brand owners/ strategists/ publicists) want people to know this brand for (for new brands)?
What have people come to know this brand for, or what area, industry or niche do people associate this brand with?
Are people’s interpretation of what the brand stands for accurate?
Are those impressions positive?
What are people saying about the brand?
What does analytics for the existing communication assets say about the brand?
How can we work on the improvement opportunities based on the data obtained from these assessments or analytics?

These are some of the questions that can be addressed to decipher if a brand has the right name, impression and is positioned accurately in the market place.

Remember, data driven decisions are always relevant for growth and improvement for brands, and when one is willing to listen and learn from the information obtained from the appraisal of brands, then a great strategy can be drafted; aimed towards growth, development, brand visibility, brand reach, engagement, impact and ultimately sales.

Thank you for reading.

Article by Opeolu Adeyemi.
Corporate Communications and Public Relations Consultant
Founder, Brave Publicity Ink!

Posted in Article, Brand Identity, Business, Career, Guest Post, Public Relations

The Relevance of Protecting Intellectual Property Rights In The Creative Industry – Wizkid V. Wisekid

Posted on by @bravepublicity

Introduction

In 2020, Nigeria was named home to the ‘largest’ music industry in Africa and undoubtedly continues to gain local and global attention; due to numerous internationally award-winning musicians, artists, managers, producers, promoters, record labels, marketers, and distributors.
This global attention also extends to international recognition, comprising innumerable international performances and collaborations with renowned foreign artists and record labels.

Background

The Nigerian music industry has birthed several genres of music with a hearty mixture of hip-hop, R&B, reggae, and gospel as it continues to flourish in the spotlights; as a result, one might be curious about what the financial and economic implications are for these artists and Nigeria as a whole.

According to Statista Research Department[1], This industry’s revenue grew from 26 million U.S. dollars in 2014 to 34million U.S. dollars in 2018 and is estimated to generate about 44million U.S. dollars by 2023.
This contributes a tremendous amount to Nigeria’s GDP[2], which was 448.1 billion U.S dollars in 2019 only.

For this article, we would be considering the importance of protecting the Intellectual Property Rights (IPR) [3] of creatives in the Nigerian music industry.

Further considering how profitable this industry currently is, one would envisage that ‘top’ safety measures are put in place to secure the intellectual properties of these creatives from infringement both locally and internationally.
One would expect that these creatives fully profit from their works without undue hindrance.

However, that is not the case as there is an unusual norm that plagues both the upcoming and the ‘biggest’ artists in the Nigerian music industry. There is an inability to protect IPR from infringement.

CASE STUDY

According to Celebrity Net Worth[4] Wizkid is a Top Nigerian singer, performer, and songwriter who has a net worth of 4 million U.S. dollars. He is widely recognized across Africa and in the Afrobeat community, reaching international prominence by collaborating with famous persons in the music industry such as Drake, Beyoncé, Tyga, Swae Lee, and Major Lazer to name a few. After working with other high-profile musicians, Wizkid branched out into the mainstream music scene. Being the first Nigerian citizen to amass 1 million followers on Twitter; He is undoubtedly one of the most famous Nigerians of all time.

Wizkid V. Wisekid

A Wizkid imposter ‘Wisekid’ set up to illegally profit from copying Wizkid on the digital space. ‘Hosea Yohanna’[5] an upcoming Nigerian artist; acquired millions of streams in just 7 months, starting from October 2020 by cloning Wizkid’s ‘Made in Lagos’ album with his album named ‘Lasgidi Made’ having 9.3 million plays and 1.2 thousand purchases on Apple music alone.

The similarities of both names were unmistakable, and though the album songs had different lineups, all Names were the same. Even the songs sounded similar. Wisekid also went ahead to create a clone Twitter and Instagram account with the handle ‘@wisekidaya’ which was indisputably made to look just like Wizkid’s handle ‘@wizkidayo’ for both accounts having a following of over 8.4 million on Twitter and 12.1 million on Instagram.

Wisekid was discovered sometime in early April 2021 by Wizkid fans when he posted screenshots of his Lasgidi Made album streams on his Twitter page captioned ‘on God’, stirring up so much controversy. After ‘@africafactzone’ on Twitter reported that he was making 30 million Naira monthly, which amounts to about 79 thousand U.S. dollars from copying Wizkid. 

Wisekid replied to that tweet stating, “…I’m just an upcoming artist, I know nothing about this…”
He also tweeted that ‘Freeme Digital’ distributed all his songs and said that he had no idea, ‘Freeme Digital’, however, stated that although they distributed his old songs, the album Lasgidi Made was never one of them.

Although Wizkid did not respond to the social media frenzy, one of his managers ‘Jada Pollock’ shared on her Twitter that the Radio Corporation of America (RCA) had begun working on taking down the album. Lasgidi Made was taken off of Apple Music, Amazon, and Spotify. Consequently, the wisekids Twitter account got suspended.

Akinyemi[6] Opined that ‘Wizkid’ had become a trademark attached to the person ‘Ayo Balogun’, his public ‘goodwill’ building for over 10years. Therefore such ‘goodwill’ is attached to the name Wizkid. He explained; that the trademark was associated with a certain level of excellence. Hence, whatever bears such a mark would attract the loyal audience of the brand who associate it with excellence and cause them to consume its products.

Consequently, if unauthorized persons benefit from the name Wizkid by exploiting or posing as though such a name belongs to them, the person named ‘Ayo Balogun’ the owner of the registered Copyright and Trademark to that name, has the right to bring legal actions against such individuals.

The Benefits of Protecting Intellectual Property Rights[7]

  1. Protects it against infringement by others and ultimately defends in the courts your sole right to use, make, sell, reproduce or import it.
  2. It stops others from using, making, selling, reproducing, or importing it’ without your permission.
  3. It earns you royalties by licensing it.
  4. It may be exploited by way of strategic alliances.
  5. You can make money by selling it.

A farmer, who owns farmland with cattle and cash crops before he starts farming, puts up a fence around his property to protect it. That, in turn, prevents his cattle from straying and also discourages persons from trespassing. The farmer protects his farm and yields a lot of profit in return. Such a farmer experiences little or no loss in his business.

Similarly, if a person would put a fence around his physical property to protect it, what stops an artist from putting measures in place to protect his intellectual property(IP) of great value? Could it be due to the extreme intangible nature of IP; that he does not know how to protect it? Or has he refused to do so for other reasons?

Reasons Why Creatives Do Not Protect Their Intellectual Properties

There are hosts of reasons why creatives do not protect their IP. These reasons narrowed to a few such as;

  1. Lack of awareness.
  2. Attempting to do it yourself (DIY).
  3. Refusal to seek professional assistance (or simply believing that it is not necessary).
  4. Financial concerns.
  5. The “Till I’m big” Mindset.

Reasons as these often pose ‘major’ threats to IP growth and development in the Nigerian music industry.
Nevertheless, there are ways in which one can protect their IP rights.

How To Protect The IP Rights of Creatives in the Music Industry

Akinyemi Ayinoluwa, a Music and IP lawyer and partner at Hightower solicitors and advocates, stated in his interview[8] with Entertainment News that; regardless of the persistent problems of creation safety, artists still have options. He noted that the best way for an artist to protect their works is by constantly policing all aspects of their IP.

He further stated that handlers should always be on the lookout for infringements such as Copyright and Trademark, as seen in the case study above. Akinyemi advises that there would always be those who would try and illegitimately exploit the works of others. However, a creator must always be alert and have an infrastructure or Team that constantly policies IP rights.

Recommendations

The writer advises that every creative must prioritize the protection of their works from the onset. Such can either be by way of Copyright, Trademark, or Trade secret protection. No idea or creation is too little; so long it is the creator’s IP.

Creatives may not be able to stop infringers, but they can adequately protect themselves by being aware of their IPR, seeking professional help, and constantly keeping the IPR under scrutiny. Not only does this discourage infringers, but it also gives creatives full access to enjoy and exploit the benefits accruing from their works without interruption.

Conclusion

Creatives at various levels get affected by intellectual property infringement; no one is out of the grasps of this menace, big, small, upcoming, or established.
There are always those seeking to take advantage of the IPR of others and make an undue profit. Others ride on the goodwill of creatives which they have worked hard to establish over time. Therefore one must be on the watch at all times.

Article by Ibukun Adeyemi.
LL.B 2020 || Intellectual Property Law and Media and Entertainment Law Enthusiast || Legal Assistant.

Posted in Article, Business, Corporate Communications, Digital Marketing, Entrepreneurship, Marketing, Public Relations, Startups

Article: Startup Visibility

Posted on by @bravepublicity

As a consultant, one of the most common question I get asked often is how I can achieve visibility for a startup or young business. This is an important question that most clients want to know and it’s often a test to know if you as a professional have the knowledge and capacity required to achieve their campaign goals.

I would like to state that Visibility for any business, (including startups and established businesses) is simply about the ‘value’ that can be derived.
Value sells and is most sustainable, especially when your target audience come to understand that you are a consistent brand or business.

So here are some highlights of solutions I would often proffer, cutting across the inorganic approach to getting things done, as well as the organic approach.

Visibility for any startup takes time, but with consistency of publicity efforts, you can achieve a lot.
An inorganic approach would be to:

1) Drive promotions (paid ads) for content created across the communication assets for the organization or business.

2) Engage with influencer marketing across industries, relevant for your campaigns, where your target audience can be easily reached.

3) Drive Google ad promotions, which helps greatly with search efforts for such a company and its website.

4) Work on press releases regarding your business/ organization, request for magazine profiling / Interviews, as well as place ads in such publications/ Magazine prints, which aids with publicity efforts.

5) Radio jingles is another way to go, but consistent and effective ad placement comes at a very high cost. Depending on the quotes for the chosen radio stations and the number of times such ads will be aired.

To achieve these for quick and high publicity, greatly depends on how much one is willing to spend on ads and campaigns, as well as bids for search phrases and keywords for optimization and visibility of the business.

An organic approach (which is slower, but effective) would be to do some of the following:

1) Drive publicity consistently across the communication assets, taking into consideration digital marketing strategies, branding efforts and excellent content creation.

2) Create Content for company profiling for projects accomplished, projects in the pipeline as well as the company’s service offerings.

3) Content for client projects can be crafted as case studies, as well as consistent development of insightful articles. These two are always a good idea, thus demonstrating mastery of that industry the business belongs to.

4) Driving engaging, consistent and strategic social media publicity efforts, as well as strategic email marketing efforts to contacts (who may be potential clients), your target audience and already converted paying clients helps with visibility. It also helps client or those who have benefited from your services, remember your business when the need arises, as well as recommend your business to others who may need it.

5) Flash sales/ discount sales of complimentary products can become a market penetration strategy, especially at the MVP stage of a business or product by a startup, as well as during festive periods in efforts to stand out of the already saturated market.

6) Lastly, if a website exists, to drive Search Engine Optimization – SEO and Search Engine Marketing – SEM efforts for search relevance and ranking, articles focused on the core areas of services rendered, need to be developed consistently.

This greatly aids search, website ranking and relevance, helping establish the organization as an authority in its field.

The bottom line is being able to project the “Value” that will be derived from the services and products rendered by your business or organization.
Value is what sells and when you’ve got quality to offer, as well as great feedback from those already engaged as testimonials, great visibility can be achieved.

Even while pushing for sales at a good price (via the existing communication assets, campaigns, as well as one-on-one engagement with people) can help a startup find its footing and visibility amongst other existing and well established businesses.

At Brave Publicity Ink, we can always get you started with great visibility, we offer excellent services and products that are deeply satisfying and capable of meeting and exceeding your campaign goals.

Visit bravepublicity.com to get started!
Thank you for reading.

Article by Opeolu Adeyemi.
Corporate Communications and Public Relations Consultant
Founder, Brave Publicity Ink!