Category: Publicity Posts

Posted in Publicity Posts

Target Market: The 7Ps.

Posted on by @bravepublicity

An effective digital marketing strategy is hinged on the ability of strategists and business owners to clearly define their target market.

In doing this, you’ve got to think about the 7P’s = Product, Place, Price, Promotion, People, Process and Physical Environment.

Without clarity about the 7P’s, you may have a great idea, product or service but find yourself driving publicity for a wrong market, using the wrong mediums or communication assets for your brand.

Implementing the right strategy on the right medium or communication asset is key.

Let’s help you get started with your PR and marketing needs today!

Brave Publicity is a design centered Corporate Communication, Public Relations and Publishing Consulting Agency, with specialty in Design, Video Edits for Digital Marketing/Brand Management, Branding and Prints.

To get started, reach out to us using the details on our home page, https://bravepublicity.com
Follow @bravepublicity for more updates!

Posted in Publicity Posts

Great Design Lies Not In Just The Aesthetics…

Posted on by @bravepublicity

Pretty alone doesn’t cut it. Your designs should be useful (functional), designed with simplicity and clear intent (purpose), and should yield results for awareness and sales (Impact).

This three things when kept in perspective make great design.

Let’s take a closer look for better understanding.

There are some ugly looking products that are quite useful. These always attract an audience whose focus is based on functionality. These often sell well, but may put off an audience that cares a lot about aesthetics and the tiny details.🤷🏽‍♀️


Then there some pretty looking product that are quite useless. These always attract instant attention at first. However, when closely examined for functionality, many walk away. Except a few collectors who just love pretty and shiny🤩things.🤣🤣🤣


Then there are those pretty and functional products, that take a while to figure out how they are used. So the complexity discourages some from purchasing those, thus affecting the impact the designed product or service would have had, if designed with simplicity.


The trick is in finding the balance between a pretty design that is functional and clear, thus aiding maximum impact.


Great design with these three things in place (functionality, clarity of purpose and impact) will always generate sales.
This significantly reduces the pain points in the PR efforts and marketing campaigns for such products or services.


What other thing do you think makes great design?

Posted in Publicity Posts

Difficult Conversations Are Important!

Posted on by @bravepublicity

Difficult conversations test our level of maturity and gives us the opportunity for clarity from communicating.
Helping us separate facts from assumptions, reality from emotional reactions and falsehood from truth.

Difficult conversations often requires a level of vulnerability and this is the reason why many run from or avoid them.
Difficult conversations also require deliberate actions, sometimes not in favor of or to the satisfaction or comfort of the concerned parties. So many avoid them.

It is better to be decisive after a clear assessment of a situation, than to be on the fence of decisions. With difficult conversations, one must be willing to take responsibility.

All communication efforts aren’t always simple.
Many must be held and that sometimes includes saying “No”.
Yes, “No” is allowed.
“No” is a powerful word.
It’s not a crime to say “No”.
In fact, it is a healthy practice that allows you to say “Yes” to things you really want.

Having difficulty conversations is important, and saves one from undue stress and more complex problems. So, be willing to become open, vulnerable, precise, clear and intentional.
Have you ever watched a soap opera unfold and wished many times that a character had just spoke up about something from the onset?

You probably wished a thousand times that they had been brave enough to have that “Difficult Conversation”.
A communication effort that would have saved everyone from a whole lot of complex problems.

Yet as you watched the movie unfold, you really wished that they had been brave enough and decisive.

However, there was really nothing you could do about it.
Unless, they made a choice to have that difficult conversation. You knew without a doubt that, things could only get worse.

In life it’s the same for us.
So, stop running away from difficult conversations, just because they make one feel uncomfortable for a while or can cause a person to feel upset.
Effective communication requires having those difficult conversations.
Be brave!