Many factors come to play in the intersection between brand promise and professionalism.
There is a clear distinction between what a client WANTS, what they NEED and what is ACHIEVABLE.
Brand factors like the:
- Stage – Growth Level and Development.
- Identity – Positioning, Reputation and USP.
- Clarity – Strategy and Business Identity.
- Needs – Core Publicity Requirements.
- Budget – Ad Spend and Marketing.
- Creativity – Ideation and Contribution.
- Cooperation – Ownership and Projection.
These influence the ability to achieve brand growth and visibility.
The lack of one affects the other and expertise requires being able to carefully weave these together, while meeting objectively client needs and achieving the set and realistic brand goals.
Brand promise requires a careful balance for delivery.
This is because quite often, clients do not have clarity about what they NEED, or they simply do not know how to communicate effectively about what they really WANT.
Figuring this out, is the job of the Brand Strategist and Publicist.
So, listen carefully. Listen to what is being said, ignored or suggested.
Listen for noise.
Listen for growth opportunities.
Hence professionalism requires being able to assess carefully the brand factors in play to determine what is NEEDED and ACHIEVABLE for clients.
This is the intersection between Brand Promise and Professionalism.
Brave Publicity Ink! 