Pretty alone doesn’t cut it. Your designs should be useful (functional), designed with simplicity and clear intent (purpose), and should yield results for awareness and sales (Impact).
This three things when kept in perspective make great design.
Let’s take a closer look for better understanding.
There are some ugly looking products that are quite useful. These always attract an audience whose focus is based on functionality. These often sell well, but may put off an audience that cares a lot about aesthetics and the tiny details.🤷🏽♀️
Then there some pretty looking product that are quite useless. These always attract instant attention at first. However, when closely examined for functionality, many walk away. Except a few collectors who just love pretty and shiny🤩things.🤣🤣🤣
Then there are those pretty and functional products, that take a while to figure out how they are used. So the complexity discourages some from purchasing those, thus affecting the impact the designed product or service would have had, if designed with simplicity.
The trick is in finding the balance between a pretty design that is functional and clear, thus aiding maximum impact.
Great design with these three things in place (functionality, clarity of purpose and impact) will always generate sales.
This significantly reduces the pain points in the PR efforts and marketing campaigns for such products or services.
What other thing do you think makes great design?
Brave Publicity Ink! 