Posted in Corporate Communications, Digital Marketing, Marketing, Public Relations, Publicity Posts, Strategy

The Intersection Between Brand Promise and Professionalism

Many factors come to play in the intersection between brand promise and professionalism.
There is a clear distinction between what a client WANTS, what they NEED and what is ACHIEVABLE.

Brand factors like the:

  • Stage – Growth Level and Development.
  • Identity – Positioning, Reputation and USP.
  • Clarity – Strategy and Business Identity.
  • Needs – Core Publicity Requirements.
  • Budget – Ad Spend and Marketing.
  • Creativity – Ideation and Contribution.
  • Cooperation – Ownership and Projection.

These influence the ability to achieve brand growth and visibility. 
The lack of one affects the other and expertise requires being able to carefully weave these together, while meeting objectively client needs and achieving the set and realistic brand goals.

Brand promise requires a careful balance for delivery.
This is because quite often, clients do not have clarity about what they NEED, or they simply do not know how to communicate effectively about what they really WANT.

Figuring this out, is the job of the Brand Strategist and Publicist.
So, listen carefully. Listen to what is being said, ignored or suggested.
Listen for noise.
Listen for growth opportunities.

Hence professionalism requires being able to assess carefully the brand factors in play to determine what is NEEDED and ACHIEVABLE for clients.
This is the intersection between Brand Promise and Professionalism.

Posted in Autobiography, Guest Post, Inspiration, Public Relations, Women

Brave Icon: Meet Brenda McWilson-Okorogba, our very own #MomentsWithBren

Celebrating an #Iconic Woman, Learning Experience Designer, Grant Writer, Training Facilitator, and Positive Psychology Coach, Brenda Mc Wilson-Okorogba.

Tribe: Woman, Business Woman, Thought Leader, Multiple Award Winner, Learning Experience Designer, Grant Writer, Training Facilitator, Public Speaker, Humanitarian and Activist for Gender Parity and Peace Building.


Profile:

Brenda McWilson-Okorogba is brave icon and dynamic young woman with a global footprint. One who defies all odds and redefines success for young women globally.

Her impact in the education sector and influence in the career path of many remains so inspiring. She excels at what she does with much intention, humility and a brilliance that is undisputed, driving initiatives that continue to empower and impact positivity many globally.

Brenda Okorogba is a multiple award-winning service and learning experience designer, Grant Writer, Training Facilitator, and Positive Psychology coach with over 9-years of experience ideating, designing, and delivering outcome-based programming for diverse learners across industries, sectors, and geographies.

She has an educational background in Psychology, Biological Sciences, and Business Entrepreneurship. As a lifelong learner, Brenda is an alumna of the University of Manitoba, and a host of other reputable schools and organizations.


Her Expertise:

She is especially known for developing and giving individuals the tools to excel in very challenging roles and stages of their personal and career life. She has a passion for classroom, workplace, and community learning and a gift for creating targeted learning solutions that address relevant career, community, and business needs.

Brenda loves to distill concepts or methods into meaningful frameworks and make ideas accessible for others to learn. Brenda brings experience in youth civic engagement and leadership development, transdisciplinary research, and UDL facilitation to her role in leading program design, strategy, technical capacity building, and external outreach at Momentswithbren Consulting.

As a Learning Experience Designer and Trainer, Brenda has taught in diverse learning environments and to audiences from a multitude of socio-cultural backgrounds. To offer effective online learning, she believes in the potential of integrating creativity, learning experience, strategic thinking, and technology.

Brenda currently facilitates a workforce development program funded by the IRCC Canada that provides resettlement and broad-based services to newcomer women and Government-assisted refugees (GARs) in Ottawa. She successfully creates soft skill presentations which have helped increase the career readiness and self-improvement of diverse clients and community members.


Her Humanitarian Activities:

Brenda is also passionate about gender parity and peacebuilding. She raised awareness on the unsolved missing and murder cases of Nigerian women and girls using the hashtag #MissingAndMurderedNigerianWomen.

This campaign is to create awareness of unsolved cases and the gender-based violence meted out on Nigerian women and girls that people barely talk about. Uxoricide, Femicide, Rape, Murder, Kidnapping, Organ Harvesting, Domestic Abuse and Misogyny in the Nigerian society.

She believes that the missing and murder cases of Nigerian women are an alarming societal issue that needs to be addressed and put to an end because, every Nigerian woman deserves to live and thrive in a safe environment or society #MMNG..


Her Consultancy, MomentsWithBren:

In all her projects, Brenda emphasizes the vital need to tie learning efforts to the performance goals of the individuals, organizations, and communities. Brenda has received widespread recognition for bridging needs, skills, and opportunities across an international footprint, known as “Momentswithbren”.

She is a team player who is passionate about supporting impactful programs to improve economic opportunities for those experiencing multiple barriers to employment. She has proven experience working in personal and professional development, career coaching, and mentoring for job seekers from underrepresented communities.

Her active curiosity enables her to think, see and hear from a variety of perspectives, a place where every day is different, and having the courage to grow is part of who she is. She is popularly known by the moniker “Momentswithbren” which is also her consultancy in Canada.


Her Projects and Impact:

Brenda’s activism is centered on economic dignity and security, education, gender parity, and collective prosperity. In 2018, Brenda was selected as a young leader to join a team of 100 Gender Equity Advocates with the YWCA Canada who went to the Parliament of Canada to lobby for $75 Million.

She spoke to Manitoban MPs and Senators on pressing issues and the need to invest more in economic security, employment opportunities, access to quality education, housing, and healthcare services for women and young girls across Manitoba. The Day on the Hill started off with a federal funding announcement totaling $1.25 Million from the former Minister of Status of Women, the Honourable Maryam Monsef (more here).

Brenda has provided college and career readiness coaching to diverse students across the world who have successfully secured $80.4M in scholarships, bursaries, differential tuition fee waivers, and graduate assistantships and currently has a published directory AMEKETUNI with $446B worth of financial aid for diverse students across the world.

Individuals who have benefitted from her services have recorded academic and career success rates of 98%, launched profitable businesses and transitioned into new careers in the past 5 years. 

As a Grant Writer, Brenda provides cross-functional leadership, interdisciplinary training, and knowledge transfer sessions to present-focused, future-ready R&D organizations, NPOs, Startups, and SMEs enabling them to develop action plans with tactical roadmaps to execute strategic initiatives that drive operational excellence, market-entry, and opportunity progression and revenue growth. Brenda loves to distill concepts or methods into meaningful frameworks and make ideas accessible for others to learn.

She supports sustainable projects/programs/initiatives that require analysis, optimization, and refinement of existing processes; and the creation and implementation of new processes. She advises various internal teams and external clients on best practices for employee wellness, human-centered design thinking, resource mapping, monitoring and evaluation, process improvement, psychological science to guide the design of products/systems/devices we use every day, go-to-market strategy, community outreach, developing and aligning personas and buying processes with lead nurturing flows, and demand generation program development.


Her Recognitions and Awards:

Some honors received by Brenda include the 2022 Top 100 Accomplished Black Canadian Women, Manitoba150 Honours Award (a once-in-a-lifetime award), the 2019 Top 25 RBC Canadian Immigrant Award, the 2019 Diana Award UK, the 2019 and 2020 Top 9 Future Leaders of Manitoba Finalist, the 2019 Volunteer Manitoba Award, and many others including recognitions in the UK and Nigeria.


Taking a moment today to celebrate this outstanding woman and #BraveIcon, Brenda Mc-Wilson-Okorogba!

Posted in Publicity Posts

The Top 9 Publicity Designs and Branding Projects at @bravepublicity for 2021

I’ll have to say that, these are the top 9 Publicity Designs and Branding Projects at @bravepublicity for the year 2021.😌🥰

Some proved to be more challenging than others,🤷🏽‍♀️ and they all reflect Brave Publicity’s growth and progress this year as a young business in Corporate Communications, Public Relations and Publishing.😆😊

I’m thankful for the opportunities of service, strength of consistency and successful execution.

Looking forward to a rewarding new year in advance.😄👍🏽

PS: It’s 11 Days to Christmas!🎄😀🤸🏾🤸🏾🤸🏾☺️🤓

Posted in Publicity Posts

21 Reasons To Be Thankful!

Here are 21 reasons to be THANKFUL on this special Thanksgiving Day! 🙌🏽😃

Beyond this special day, it’s important to make it a habit to always recognize reasons to be thankful.😊

Everything may not be perfect, but you’re still here. You’re alive, breathing and have sight and technology to access and read this.

That means God has great plans for you and has more for you to accomplish.

Reflection helps us recognize reasons to be thankful.

You can be thankful for:

  1. Your family.
  2. Your amazing friends.
  3. Your safe space and community.
  4. Your great relationship.
  5. Your health.
  6. Your job.
  7. Your phone and gadgets.
  8. Your cool work space.
  9. Your school.
  10. Your scholarship.
  11. Your successful work project.
  12. Your published book.
  13. Your own house or a place to call your own.
  14. Your own car to move around easily.
  15. Your business and how far you’ve come.
  16. Your support system and helpers.
  17. Your special opportunity this year.
  18. Your creativity and areas of gifting that makes you outstanding.
  19. Your favor experiences and preferential treatments, when it could have easily been the opposite.
  20. Your peace of mind.
  21. Your new start.

And so much more!

Really.

Think about this.

When you think, I’m certain that you’ve got reasons to be very thankful.

On this day and as the year rounds off, do a quick appraisal. I’m certain that you will find that there is much to be thankful for.

Happy Thanksgiving Friend.🥰🤗❤️😊

Posted in Publicity Posts

Target Market: The 7Ps.

An effective digital marketing strategy is hinged on the ability of strategists and business owners to clearly define their target market.

In doing this, you’ve got to think about the 7P’s = Product, Place, Price, Promotion, People, Process and Physical Environment.

Without clarity about the 7P’s, you may have a great idea, product or service but find yourself driving publicity for a wrong market, using the wrong mediums or communication assets for your brand.

Implementing the right strategy on the right medium or communication asset is key.

Let’s help you get started with your PR and marketing needs today!

Brave Publicity is a design centered Corporate Communication, Public Relations and Publishing Consulting Agency, with specialty in Design, Video Edits for Digital Marketing/Brand Management, Branding and Prints.

To get started, reach out to us using the details on our home page, https://bravepublicity.com
Follow @bravepublicity for more updates!