Posted in Corporate Communications, Digital Marketing, Marketing, Public Relations, Publicity Posts, Strategy

The Intersection Between Brand Promise and Professionalism

Many factors come to play in the intersection between brand promise and professionalism.
There is a clear distinction between what a client WANTS, what they NEED and what is ACHIEVABLE.

Brand factors like the:

  • Stage – Growth Level and Development.
  • Identity – Positioning, Reputation and USP.
  • Clarity – Strategy and Business Identity.
  • Needs – Core Publicity Requirements.
  • Budget – Ad Spend and Marketing.
  • Creativity – Ideation and Contribution.
  • Cooperation – Ownership and Projection.

These influence the ability to achieve brand growth and visibility. 
The lack of one affects the other and expertise requires being able to carefully weave these together, while meeting objectively client needs and achieving the set and realistic brand goals.

Brand promise requires a careful balance for delivery.
This is because quite often, clients do not have clarity about what they NEED, or they simply do not know how to communicate effectively about what they really WANT.

Figuring this out, is the job of the Brand Strategist and Publicist.
So, listen carefully. Listen to what is being said, ignored or suggested.
Listen for noise.
Listen for growth opportunities.

Hence professionalism requires being able to assess carefully the brand factors in play to determine what is NEEDED and ACHIEVABLE for clients.
This is the intersection between Brand Promise and Professionalism.

Posted in Publicity Posts

The Top 9 Publicity Designs and Branding Projects at @bravepublicity for 2021

I’ll have to say that, these are the top 9 Publicity Designs and Branding Projects at @bravepublicity for the year 2021.😌🥰

Some proved to be more challenging than others,🤷🏽‍♀️ and they all reflect Brave Publicity’s growth and progress this year as a young business in Corporate Communications, Public Relations and Publishing.😆😊

I’m thankful for the opportunities of service, strength of consistency and successful execution.

Looking forward to a rewarding new year in advance.😄👍🏽

PS: It’s 11 Days to Christmas!🎄😀🤸🏾🤸🏾🤸🏾☺️🤓

Posted in Publicity Posts

21 Reasons To Be Thankful!

Here are 21 reasons to be THANKFUL on this special Thanksgiving Day! 🙌🏽😃

Beyond this special day, it’s important to make it a habit to always recognize reasons to be thankful.😊

Everything may not be perfect, but you’re still here. You’re alive, breathing and have sight and technology to access and read this.

That means God has great plans for you and has more for you to accomplish.

Reflection helps us recognize reasons to be thankful.

You can be thankful for:

  1. Your family.
  2. Your amazing friends.
  3. Your safe space and community.
  4. Your great relationship.
  5. Your health.
  6. Your job.
  7. Your phone and gadgets.
  8. Your cool work space.
  9. Your school.
  10. Your scholarship.
  11. Your successful work project.
  12. Your published book.
  13. Your own house or a place to call your own.
  14. Your own car to move around easily.
  15. Your business and how far you’ve come.
  16. Your support system and helpers.
  17. Your special opportunity this year.
  18. Your creativity and areas of gifting that makes you outstanding.
  19. Your favor experiences and preferential treatments, when it could have easily been the opposite.
  20. Your peace of mind.
  21. Your new start.

And so much more!

Really.

Think about this.

When you think, I’m certain that you’ve got reasons to be very thankful.

On this day and as the year rounds off, do a quick appraisal. I’m certain that you will find that there is much to be thankful for.

Happy Thanksgiving Friend.🥰🤗❤️😊

Posted in Publicity Posts

Difficult Conversations Are Important!

Difficult conversations test our level of maturity and gives us the opportunity for clarity from communicating.
Helping us separate facts from assumptions, reality from emotional reactions and falsehood from truth.

Difficult conversations often requires a level of vulnerability and this is the reason why many run from or avoid them.
Difficult conversations also require deliberate actions, sometimes not in favor of or to the satisfaction or comfort of the concerned parties. So many avoid them.

It is better to be decisive after a clear assessment of a situation, than to be on the fence of decisions. With difficult conversations, one must be willing to take responsibility.

All communication efforts aren’t always simple.
Many must be held and that sometimes includes saying “No”.
Yes, “No” is allowed.
“No” is a powerful word.
It’s not a crime to say “No”.
In fact, it is a healthy practice that allows you to say “Yes” to things you really want.

Having difficulty conversations is important, and saves one from undue stress and more complex problems. So, be willing to become open, vulnerable, precise, clear and intentional.
Have you ever watched a soap opera unfold and wished many times that a character had just spoke up about something from the onset?

You probably wished a thousand times that they had been brave enough to have that “Difficult Conversation”.
A communication effort that would have saved everyone from a whole lot of complex problems.

Yet as you watched the movie unfold, you really wished that they had been brave enough and decisive.

However, there was really nothing you could do about it.
Unless, they made a choice to have that difficult conversation. You knew without a doubt that, things could only get worse.

In life it’s the same for us.
So, stop running away from difficult conversations, just because they make one feel uncomfortable for a while or can cause a person to feel upset.
Effective communication requires having those difficult conversations.
Be brave!

Posted in Podcast, Publicity Posts

The Brave Publicity Podcast, Episode 12: Your Dreams and Order

We’ve got a brand new podcast up!🎧😆🥰

This episode highlights the influence of the mind on our dream and actions, the place of purpose and order, and what perspective to take when our dreams don’t play out exactly as we envision them.

Listen in now to “Your Dreams and Order”, Episode 12 of the Brave Publicity Podcast!

Listen in here: https://bravepublicity.com/podcast/
Enjoy!